FriedChillies
AYFE 2015 Events

1st ASEAN Young Food Entrepreneur Conference: Day 1 Programme

The 1st AYFE Conference running for 2 days from 18 – 19th November 2015 will be packed full of talks, workshops and a chance to network with those who have taken the entrepreneurial plunge and live to tell the tale. This inaugral year, the focus will be on Food Trucks, a booming segment of the food industry.


Check out some of our AYFE speaker profiles! Or learn more about the 1st ASEAN Young Food Entrepreneurs Conference (AYFE). Below are the official AYFE itinerary for the 2 day conference.


Wednesday, 18th November 2015
Location: 1AES Hall 1, Jalan Kia Peng, KL


Food Truck Session : Local Entrepreneur Scene


10am: Welcome! What to expect from the first AYFE 2015

Grab your morning coffee and check out what the two day conference has in store you by Mohd Adly Rizal, CEO and Founder of FriedChillies


10.30am: The Food Truck Story

The Godfather of mafia inspired truck La Famiglia, Danial Marizd takes you through a brief history of Malaysian Food Trucks, what it takes to run this business and what drives this trend into the future.


11am: Top 10: Why your Truck Needs a Strong Brand

Silmyi M. Sadek of Brand Geeks will make you think about creating the right image for your business and how to stand out amongst the rest. Why, Because the brand decides everything else on a food truck.


11.30am: Short Break – Stretch Those Legs


11.45am: Show Me the Money! Financing your Food Truck Dreams

Dr Sheikh Ghazali Abod, Chief Operating Officer, Centre for Entrepreneur Development and Research (CEDAR) takes you through the challenges of funding a food business and how to succeed while others fail. He has the stats and data folks! Top 3 successes and Top 3 failures. He will also talk about food truck funding within CEDAR and SME Bank.


12.45pm: Moderated Q & A

Questions, questions! Ask Our Speakers Here before you break for lunch
Danial Marzid – La Famiglia Food Truck
Brand Geeks – Silmyi Sidek
SME Bank, CEDAR Programme – Mohd. Shahrom
Moderator : FriedChillies CEO, Mohd Adly Rizal


1.15pm: Food Truck Lunch!
Early Birds registered with #AYFE2015 will be eligible for *FREE* Lunch Vouchers (subject to availability)

2.00pm: Cafe Boom and the Coffee Kiosk Case Study
Start those entrepreneurs young! Learn about the Coffee Entrepreneurship Program for Young Entrepreneurs amongst university students.


2.30pm: Why Food Trucks are the Future (t.b.a)

Dewan Bandaraya Kuala Lumpur has been gathering food trucks at Dataran Merdeka. Find out why this is an excellent case study for future street-side events.


3.00pm: Food Truck Fabrication and Utilisation

Join Ku Azharul Nizar aka Nizar of Cowboys Food Truck as he gives his tips on selecting the right truck, designing it and fitting a working kitchen in. And what are the things you have to look out for?


3.30pm: Top 5 Challenges You Need to Know about Food Trucking

Najee Ramli and his partners from Thyme Out Food Truck talks about their challenges moving from stall to truck and how to manage staff, food storage and surviving food events.


4.00pm: Sustaining Past 12 Months

Now that you’ve got your truck going, Adel Ishak from Little Fat Duck talks about how to expand, keep quality and get your customers coming back so that you sustain the first critical 12 months.


4.30pm: Turning ‘Likes’ into Sales

Join Renyi from the wildly successful myBurgerLab (Winner, FriedChillies Top 5 Trending Food Entrepreneurs) on how to fully use social media tools to gain popularity and increase sales. We all know that food truck marketing is all social media right? No? Then you better come hear this session.


5.00pm: Moderated Q & A

We answer more of your burning questions
Cowboys Truck – Nizar
Thyme Out Truck – Najee Ramli
LFD – Adel Ishak
Moderator – FriedChillies – Edwan Shaharir


5.30pm: Coffee and Connections
Networking @ The Coffee Bar/ Demo Coffee Kiosk Entrepreneur Unit


6pm: End Day 1


AYFE 2015 Conference Itinerary | Day 1 | Day 2 |


Know more about AYFE. For latest updates on #ayfe2015 conference, you can also check out our FB/friedchillies.com or instagram/friedchillies

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